ICO

Meet the Boss – Exclusive Interview with Sirin Labs CEO Moshe Hogeg

sirin labs CEO Moshe Hogeg interview
Moshe Hogeg announcing Messi as their Brand Ambassador

Sirin Labs is set to revolutionize the blockchain and mobile industry by introducing the world’s first open source blockchain smartphone, an extremely competitive PC system, as well as a blockchain-powered OS. FINNEY devices were built to not only provide maximum security but also to provide an enhanced user experience for users. FINNEY’s first ever cyber-protected, blockchain-enabled mobile phone will be powered by Android while PC users enjoy one of the most secure systems on the market today thanks to Sirin Labs’ Shield OS. These innovations are delivered by the Swiss-based Sirin Labs, the company famed for the creation of the hyped Solarin smartphone, touted as the world’s most secure phone by industry experts.

We recently sat down with Moshe Hogeg, the CEO of Sirin Labs to have a chat with him about the project as well as finding out his thoughts and insights.

sirinlabs logo

Hi, Moshe. Thanks for joining us today. Can you tell us more about yourself and Sirin Labs?

Thanks for having me! I’m a serial-entrepreneur that also happens to be Israel’s most active investor in the Blockchain space. I also happen to be the co-founder and chairman of a technology group called “Singulariteam” that shifted from being a traditional VC to a 100% focus on blockchain. A couple of years ago I founded Sirin Labs with the mission to build the most secure mobile phone, which we accomplished! As my focus on blockchain grew, I realized we can use the knowledge and IP we developed at Sirin Labs, to build an OS that’s designed from the ground-up to support blockchain products and services. The ICO we’re kicking-off on 12.12 is about that… SirinOS and the FINNEY line of devices that are designed for the blockchain era.

We built a token-exchanger right into SirinOS

First off, why did you decide to use the blockchain in building the FINNEY devices? What was your thought process behind it?

As our institutional knowledge grew, we realized that one of the main hurdles for mainstream adoption is reducing the friction for blockchain-based products and services. Let’s admit it, the UX around crypto and blockchain is terrible. It’s not anywhere close to what consumers are used to when they download a random app or new version of their favorites apps. The concept behind SirinOS and the FINNEY devices is to obfuscate the technical friction so consumers are completely oblivious to it and bundle it up in a super secure package with a great UX.

Can you give us an example of a feature within SirinOS that reduces friction and improves UX?

Sure! Here’s a great example… Right now, every blockchain product and service requires users to own its own token. That makes sense for the product or service, but not for the user. To improve this and make it dead-simple for consumers, we built a token-exchange right into SirinOS. All consumers need to do is own SRN, and we’ll do all the heavy-lifting in the background to convert them back and forth between the OS and whichever products and services are on the device.

sirin labs finney ico smartphone pc secure

From the website, it mentions that users can trade battery power with another FINNEY user. It’s an interesting concept that could potentially solve battery issues of today’s smartphones; how does this work and how effective is it?

The sharing of battery power is one POC that we did during the alpha, in the alpha, we connect the phone with a cable and you got power from another device, (we also check it wirelessly but not sure it will be efficient enough). I want to emphasize that this is only one little use-case for testing and maybe users will want to use it, but I want to share with you the big picture:

What we are doing is an extended operating system and giving any OEM to use SIRIN OS and implement it – what the OEM does, is that once he took our code each P2P communication will be secure and separated from the operating system itself and to complete this solution we will provide the developers an SDK that they can implement by themselves any ideas around the secure P2P resource sharing, and of course FINNEY products will be the first to implement it.

Why did you decide to follow “thin-client” best practices in the process of building the FINNEY PC?

It doesn’t make sense in 2017 that we will pay for expensive hardware, GPUs, and CPUs, which need to be replaced every 2-3 years, while everything is going to be based on cloud services, which is exactly what we’re planning with our thin clients in regards to enable any user to consume computing power according to his needs.

Another question, can users actually buy computing power through the FINNEY network?

They will be able to do so.

sirin labs finney ico smartphone pc secure

How does this work behind the scenes and can it be upgraded to the point where playing AAA-rated games or doing memory-intensive programs are available to the user?

It’s a deep-technological question; if you’d like an in-depth interview with our CTO, we can arrange one. However, if you look at companies like Google and Autodesk and Amazon, they already offer these exact services.

Editors Pick: Sirin Labs ICO

What has been your happiest moment so far working on Sirin Labs? On the flipside, what has been the most painful, or perhaps the most regretful decision you’ve made with Sirin Labs?

Let me bring you in on a little secret… Developing software AND hardware is VERY difficult. It requires both massive financial resources, but just as importantly, a top of the notch inter-disciplinary team. Getting those two right is no easy feat.
The upside though is that if you can indeed get these two aspects in place, you have a formidable competitive advantage, that in our case, allows developing an OS for the blockchain era.

Is Sirin Labs already working with notable businesses or firms? Are there any future partnerships in process? If yes, can you explain briefly about it?

FINNEY and SIRIN LABS OS are a platform which will incorporate the best of blockchain services and apps to be featured on the FINNEY device. This requires establishing a lot of partnerships, alongside building a big developers’ community, regardless of the fact that FINNEY is a consumer electronics that will be sold in many places, and in order to achieve this, it requires a lot of partnerships.

Sirin-labs-Finney

Moving on to more personal stuff, what does a typical day in your life look like?

Well, just like most other folks in hi-tech it’s flurry of meetings, conference calls, design reviews and lots of flights.
The real challenge, of course, is balancing with family life. Easier said than done!

Can you express one personal opinion of yours about the blockchain? It doesn’t matter if it’s negative or positive, we just want to hear your thoughts on it.

As noted earlier, I am 100% blockchain focused. Whether it’s at Sirin Labs, or at Singulariteam, I live and breath blockchain and very much believe it’s a once-in-a-generation technological moment.

Finally, what other personal goals (besides your career) do you have in life? Is there anything else in life you want to achieve?

That’s a simple one… Spend more and more time with my family!

That concludes our Interview with Moshe Hogeg

More Interviews to come

We’ll be scheduling even more exclusive interviews like this in the coming weeks to delve into the minds of what makes a blockchain startup tick as well asking the questions you want to know the most.
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