Cappasity, a company that specializes in 3D digitizing and its applications for augmented and virtual reality, is launching a global Ecosystem based on blockchain technology which will allow for the quick and inexpensive production of high-quality content.
Phase 1 of Cappasity’s ICO has received wide public support – over 13,000 people registered on the crowdsale portal – and now is over. As of now, CAPP tokens can be purchased only via the Cryptopia exchange.
Over the last years 3D technologies have been developing very actively. Goldman Sachs expects the software VR/AR market to achieve $35bln by 2025 with 60% of VR/AR software revenue driven by the consumer.
Today the range of 3D technologies’ applications has significantly expanded. They are in high demand in entertainment, e-commerce, art, education, medicine, and some other industries. The public’s interest in these technologies is constantly growing.
VR/AR technologies would have taken off even more rapidly if it weren’t for a small problem: production of 3D content is a slow, labor-intensive, and expensive process. In addition to this, the quality of today’s content often leaves much to be desired, and not every company can afford to use such content anyway. Luckily, these concerns are taken care of by Cappasity’s blockchain-based platform…
Let’s take a look at the scheme:
The Cappasity Ecosystem is a global environment for content production and exchange, which helps creators and consumers from different parts of the world easily find each other and anything else they might need.
Participants of the Ecosystem – content makers, application developers, businesses, and ordinary consumers – will be able to easily create, store, rent, and sell AR/VR/3D content. They will be exchanging two main types of products – content itself and applications for its production.
The Ecosystem developers have also created a “sandbox” – an environment where one can test the content before buying it.
The community members will be provided with a wide range of special tools for content production – tools that allow for fast 3D digitization of objects and simplify uploading 3D content to websites, mobile applications, and VR/AR applications. For example, the Ecosystem creators have released the first version of Cappasity’s mobile application that will allow users to perform 3D shooting with their smartphone cameras in the near future.
Developers will also have an opportunity to use free API and SDK. In addition, the platform features are designed to be open to other developers using Unity, Unreal Engine, and Apple ARKit technology. Expansion of tools and capabilities that will be available for the users is still in progress.
Once the Ecosystem is launched, the developers plan to stimulate its further development. To support content production, they have established two endowment entities: The Cappasity Innovation Fund and Reward Fund. The most talented 3D creators and content software developers, as well as active moderators and members of the community, will be incentivized from these funds.
A new cryptocurrency, Cappasity Token (CAPP), is used as the payment unit within the Ecosystem, with all payment transactions being conducted in CAPPs. Tokens can be used to pay for platform services, 3D content database subscription, 3D content purchase at a seller’s price (for the content that is not included in the base), and 3D content rent for commercial purposes.
CAPPs can not only be purchased but also earned within the system by uploading unique 3D content, verifying and moderating the content, as well as selling or renting out self-created 3D content.
Ecosystem participants need to be ensured that their copyrights are protected. Copyrights of all participants are to be respected within the Cappasity Ecosystem. That’s exactly the problem that blockchain technology helps solve.
All content exchange details, i.e. data on all transactions, are immutably stored in the blockchain within the Cappasity Ecosystem. It will contain information on copyrights, content owners and authors (if different), as well as details on the transfer of rights for commercial use (if any), and purchase and license. All these details form the record of transactions and the record of license.
To prevent any copyright infringement, each content file is assigned with an ID or a hash. Blockchain has a list of all hashes of all the files and they cannot be altered.
Thus, the system won’t allow anyone to sell someone else’s content by claiming it as their own, or rent someone else’s file for free. In addition to this, the owner of the file receives payments for each transaction. For instance, they get paid when their content is being rented, in turns or simultaneously, by different Ecosystem participants.
Blockchain also gives the Ecosystem another important advantage. The Ecosystem participants will be charged close to no fees for performing each transaction. Therefore, content will be distributed at minimal prices within the system.
Overall, blockchain makes all transactions transparent and allows for nipping any fraud connected with the VR/AR community members’ copyrights in the bud.
Let’s briefly discuss the Ecosystem use-cases by its participants.
A team of VR game developers wants to speed up their product’s release. The technical designer of the project finds suitable 3D holograms and 3D models within the Ecosystem and tests them in the “sandbox”. If they are satisfied with the content, they make a purchase, thereby preponing the game’s release.
An agency that specializes in online art auctions can digitize art objects on its own with the help of the tools supplied by the Ecosystem. The agency’s employees will place a section with 3D models of their art pieces on their website. The 3D models will actively attract the attention of potential buyers and allow the agency to increase its sales. The auction agency can also upload its 3D models to the Ecosystem content database to rent them out.
The Cappasity Ecosystem will be useful not only for those whose work is connected to the VR/AR world but also for those who are interested in 3D technologies for personal purposes.
In fact, the Cappasity Ecosystem creates all the necessary conditions for acceleration, optimization, and availability of 3D content production and distribution. Participants are provided with the opportunity to choose from high-quality and inexpensive content and have free access to the necessary tools for its creation. The copyrights of participants are reliably protected.
Taking into consideration the fact that the Ecosystem is the most convenient environment for content exchange, which is aimed at attracting the most talented developers, it is likely that VR/AR and 3D technologies will soon reach a new level in their development. All this has become possible thanks to Cappasity.