Bragi makes The Dash & Dash Pro series Amazon Alexa-compatible

bragi dash alexa voice integration

The Bragi Dash and Bragi Dash Pro are about to get smarter with the help of Alexa.

Bragi, once the largest Kickstarter in European history and the company behind The World’s First Hearable, has made its Dash series (The Dash, The Dash Pro) Alexa-compatible.

This marks one of the first integrations of Alexa in the “truly wireless” headphone space. It’s also one of the first truly mobile hardware integrations for Amazon’s cloud-based voice service, bringing its capabilities anywhere The Dash will travel where a customer has a network connection.

Amazon Alexa on The Dash will be available starting in October by downloading Bragi OS (BOS) 3.1 at http://update.bragi.com. Bragi users will also need to update the Bragi App and connect an Amazon account in order to take advantage of this new integration. Amazon Alexa on The Dash supports US (United States), UK (United Kingdom) and DE (Germany) language platforms.

“We have always seen The Dash as an interactive device that improves one’s quality of life. Through Alexa, we are able to take this one step further, bringing smart home, e-commerce and home entertainment examples of how The Dash can be useful,” said Bragi founder Nikolaj Hviid.

Bragi products are currently compatible with voice assistants like Apple’s Siri and Google Assistant, but Amazon Alexa brings The Dash a new world of possibility through the smart home, shopping, home entertainment and mobile use cases. Munich-based Bragi is one of several German additions to the Alexa family being unveiled at IFA 2017 in Berlin.

Amazon Alexa on the Bragi Dash

Users of Amazon Alexa on The Dash will also be able to access several streaming audio options including their Amazon Music Library, Amazon Prime Music, Audible and TuneIn Radio.

The Dash Pro is more than just a headphone, but an in-ear computer with more than 150 micro-components, a 32-bit Processor, artificial intelligence powered by Dash AI and 27 sensors, all in a package about the size of your fingertip. Those sensors help ignite Bragi’s unique Natural User Interface, which enables users to literally turn their body into a remote control. Users will be able to access Alexa with a tap of the cheek or hands free with a nod of the head through the Virtual 4-D menu.

The Amazon Alexa integration is available on The Dash, The Dash Pro and The Dash Pro tailored by Starkey, all of which are available at www.bragi.com or through select retailers including Best Buy and Gravis.


Bragi was founded in 2013 and went live a year later on the crowdfunding platform Kickstarter.

With 15,998 backers who contributed over $3.3 million (USD), Bragi has evolved from a Promising startup to a market moving creator of innovative technology, opening the new category of Hearables. This includes more than 150 unique patents in the space. Through relentless innovation and discovery, Bragi wants to transform the world of smart headphones offering freedom of movement, maximum comfort and amazing sound – all while audibly coaching, tracking movement and capturing key biometric data.

Additional Skills

Uber & Lyft – Hail a ride without getting your phone out of your pocket
Alexa, ask Lyft for a ride.”
Alexa, ask Lyft how much a Lyft Plus from home to work costs?”
Alexa, tell Uber to rate my driver five stars.”

Airport Security Line Wait Times – Check the wait time at the airport your heading to
Alexa, ask security line what is the wait time at SFO terminal 2?
Alexa, ask security line how long is the security line at San Francisco terminal 2?
Alexa, ask security line how long is security at SFO?

Quick Events – Manage your Google calendar through Alexa
Alexa, tell Quick Events to add go for a walk tomorrow at 3:00.”
Alexa, tell Quick Events to add beach trip all day Saturday.”

Starbucks Reorder – Coffee Really on the go
Alexa, tell Starbucks to start my order”
Alexa, tell Starbucks to check my balance”

TD Ameritrade – get market info on the go
Alexa, ask TD Ameritrade for the price of AmazonAlexa
Alexa, ask TD Ameritrade to get a quote for symbol A-M-Z-N
Alexa, ask TD Ameritrade for a market update

SMS With Molly – Text hands free
Alexa, ask SMS With Molly to text John “I’m back”
Alexa, ask SMS With Molly to text “Love you” to Lauren
Alexa, tell SMS With Molly to send “I’ll be late” to Hannah

News & Audio
News Feed, from Audioburst – Get your news snips without touching your phone
Alexa, Ask News Feed what’s the latest on Donald Trump”
Alexa, Ask News Feed for news on LeBron James”
Alexa, “Ask News Feed to play my top stories”

Sleep and Relaxation Sounds – no matter where you are, make your environment peaceful

Alexa ask Sleep Sounds to play ThunderstormAlexa ask Sleep Sounds to play Rain

The Magic Door – Go on adventures anywhere. Interactive stories with hundreds of scenes, thousands of choices.
Alexa, open the magic door

UK specific:
Drive Now, London Calling, The Guardian, 1-Minute Mindfulness, Vodafone

Germany specific: Alleswisser, Antenne Bayern, Gelbe Seiten, Smart Relax, Fitness Motivation

Bragi at IFA Berlin

We will find out more from Bragi during the upcoming IFA, where we will interview the CEO Nikolaj Hviid.