SANYEI Japan launches ION-Sei™ Electric Toothbrush to the European Market at IFA 2018 in Berlin

ion sei electronic toothbrush

SANYEI CORPORATION based in Japan launches ION-Sei™ to the European Market at IFA 2018 in Berlin, a unique electric toothbrush that uses patented technology to inhibit plaque growth 

  • Patented innovative and unique technology, that works by using UV light, a Titanium Dioxide (TiO2) rod, Water, generating electrons and ions, creating a  longer lasting,  deeper clean
  • Japanese Technology combined with contemporary German Design, creates an elegant but functional electric toothbrush
  • Very effective, yet gentle on the mouth the ION-Sei toothbrush can be used without the need for toothpaste, just water 
  • ION-Sei is available in a range of 2 contemporary colours including Day White and Lake Blue.
  • Ergonomic design, and lighter in weight than many electric toothbrushes on the market, ION-Sei has been designed for ease of use

Launching at IFA 2018 (Hall 7.1a/107),  then in UK and Germany for people who demand more holistic health 

It is aimed at fashionable, trendsetter people, and the families of this world who demand more holistic and cutting-edge health. It offers a different way of cleaning to most the electric brushes on the market, and comes in a handy ergonomic and lightweight product design that’s perfect for travelling with, and will fit into handbags for example. It launches first in UK and Germany before the rest of Europe in an exclusive launch at the IFA, Berlin starting 31st August 2018.  

 “ION-Sei represents a significant milestone for Sanyei (Deutschland) GmbH, with its first product launch into the oral care sector. “ said Mr. Yusuke Horiguchi, Managing Director, Sanyei (Deutschland) GmbH. “Not only are we bringing the best of Japanese Technology, but combining this with contemporary German design, creating a highly effective and elegant product” Mr. Horiguchi added, “the word ION-Sei translated from Japanese literally means “ionic nature”, so we have captured in the name the essence of the products unique technology”. 


Innovative oral care technology

 ION-Sei uses a patented new technology by using UV light, a Titanium Dioxide (TiO2) rod and Water, generating electrons and ions that suppress the bacteria which cause plaque to develop. The regular use of the ION-Sei electric toothbrush inhibits bacteria build up so over time eliminating plaque. Conventional electric toothbrushes use mechanical brushing to remove bacteria, which can return within a few hours to generate further plaque deposits.

*All ions shown are for illustrative purposes only. Ions are not visible to the naked eye.

Longer lasting and deeper clean

ION-Sei’s unique technology provides a very effective teeth hygiene system that over time will reduce the bacteria build up that creates plaque. The result is teeth surfaces feel smoother for longer, creating a much more pleasant mouth feel for users. The sonic vibration provides the last part of the teeth cleaning experience, to help remove tooth surface debris. 


ion-sei technology

Japanese Technology combined with German Product Design

Sanyei wanted to create a visibly different design and using the combination of Japanese innovation with German product design, the final result is elegant, light weight and user-friendly. Toothbrushes are moving from being purely a functional product, to one which is more fashion orientated and suit consumers life-styles. ION-Sei provides a choice of 2 contemporary colours (day white and lake blue), the shade of each colour has been carefully chosen by Sanyei to complement a mood or life style.  

Mr. Horiguchi said, “the traditional “dental blue” is being quickly replaced by colours seen in fashion and personal care products”.  He added “the market is moving from being a purely functional product, to one combining new technology, contemporary styling and design. ION-Sei Products have innovative technology, better performance and superb quality, delivering a truly contemporary life style brand for consumers.”

Very effective, yet gentle on the mouth

ION-Sei toothbrush head is soft and the brushing action gentle, so it is kind to your teeth, gums and mouth. The sonic action, coupled with the superior cleaning technology delivered by the ION-Sei technology delivers a highly effective clean gently, without the need for aggressive actions or hard bristles. 

No toothpaste is needed, you can just use water

Using the ION-Sei teeth cleaning system, the need to use toothpaste is no longer required, you can simply use water. The ability of ION-Sei to eliminate plaque and control the bacteria that cause it, does not require toothpaste. Toothpaste is really only needed to freshen the breath, due to the effective cleaning that ION-Sei delivers on its own. 

About Sanyei Corporation

Established in 1946 and listed into Tokyo (JASDAQ) Stock Market in 1979, we, Sanyei Corporation, opened its first overseas base in Hong Kong in 1958. As one of the first Japanese companies to have adopted a business model that promoted global business, Sanyei provides seamless supply chain management both in name and reality and they take pride in being one of only a few leading companies engaged in the business of lifestyle-related goods.

Sanyei has many years’ experiences in the production and design of small electrical appliances for leading brands. By using this experience and knowledge, Sanyei has developed its own unique technology for the ION-Sei electric toothbrush. ION-Sei is being launched for the first time Globally in the UK and Germany during August 2018.