Bragi, the Kickstarter-launched company behind The World’s First Hearable will showcase the latest in hearable technology at Mobile World Congress 2017 in Barcelona, Spain from February 27-March 2.
Bragi’s two products – The Headphone and The Dash will be available for public viewing at the Knowles booth located in Hall 2, Row C (booth 2C35MR). Darko Dragicevic, Bragi’s EVP of Partners & Solutions is scheduled to appear on two panels focusing on IoT and hearable technology. These will take place on Tuesday, February 28 at 3:25 p.m. (Digital Reinvention – Hall 8, NEXTech Theatre B) and Wednesday, March 1 at 11:00 a.m. (Embracing IoT Platforms – Hall 4, Auditorium 2). Bragi’s executive team will also host sales and press meetings on the show floor.
After a brief delay, The Headphone, Bragi’s second product, has started to ship worldwide. This includes deals with international distributers including RLVNT and Dixons Nordic Group, and retailers like Media-Saturn and Best Buy.
The Headphone has been met with universal acclaim and positive reviews from TechCrunch, The Verge, Tom’s Guide and Engadget, all of which praise its Bluetooth connectivity and battery life, an issue with nearly all Gen-1 wireless devices. The Headphone uses Knowles® balanced armature speakers to let users listen to their inspiration while on the run, in the car, or on the town.
Since making its debut at CES 2015, The Dash continues to lead the way for innovation within the Hearables category. Three software updates were introduced during the second half of 2016. The latest of which, Bragi OS 2.2, introduced significant upgrades to the Kinetic User Interface (KUI). The KUI enables the body to turn into the device, activating Siri or Google Now with the tap of a cheek, or changing the song with a tilt of the head.
With multiple FitSleeves in each Dash box, Bragi was able to dispute the one-size fits all myth for wireless earbuds. New for Mobile World Congress, Bragi has teamed up with Hearing Components to produce specialized Comply™ Foam Tips for The Headphone.
These Comply™ Premium Foam Tips allow for a personalized fit, forming to a user’s ear once exposed to body heat. This results in more dynamic sound and an improved overall user experience.
Also at Mobile World Congress will be the latest update from Bragi’s partnership with IBM Watson. In September 2016, Bragi and IBM joined forces to bring Watson’s AI technology to The Dash, with the goal of transforming the way people interact, communicate and collaborate in the workplace.
In 2017, Bragi plans to significantly expand the partner ecosystem, going beyond B2B and the work environment to include consumer areas like communication, music, sports/ health and productivity.
The Dash was recently honored with Wareable Magazine’s 2016 Hearable of the Year Award, presented in London last Fall. Bragi was also named Best B2C Scale Up at the 2016 DT50 Awards, saluting Europe’s top startups.
They Said It
“Why wait six weeks for AirPods? Bragi’s wireless earbuds are here, and they’re great.” – Digital Trends
“Finally, wireless earbuds worth buying.” – The Verge
“Bragi’s The Headphone proves fully wireless earbuds can be great.” – TechCrunch
“This new invention will change your workouts forever.” Cosmpolitan
Bragi was founded in 2013 and went live a year later on the crowdfunding platform Kickstarter.
With 15,998 backers who contributed over $3.3 million (USD), Bragi has evolved from a promising startup to a market moving creator of innovative technology, opening the new category of Hearables. This includes more than 150 unique patents in the space. Through relentless innovation and discovery, Bragi wants to transform the world of smart headphones offering freedom of movement, maximum comfort and amazing sound – all while audibly coaching, tracking movement and capturing key biometric data.