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DIRAC TO BRING HI-FI AUDIO TO THE MOBILE MASSES WITH MAJOR PRODUCT INTRODUCTIONS AT MOBILE WORLD CONGRESS 2017

dirac audio hifi

Delivering on its promise to bring premium audio experiences to owners of every type of headphone and mobile device, Dirac Research, the global leader in sound optimization technology, today announced the introduction of two new audio solutions that help transform nearly any mobile device and headphone into an on-the-go home theatre. The two solutions — the brand new Dirac VR™ and a second-generation Dirac Panorama Sound® — will be formally unveiled and demonstrated at Mobile World Congress (MWC) 2017 from 27 February to 2 March 2017.

“With these introductions, we have taken a big step towards our goal of democratizing the high-fidelity listening experience from one that could previously only be experienced through expensive speakers and home theatre surround sound systems to one that can be experienced anywhere, while on-the-go, through mobile devices or headphones,” said Erik Rudolphi, General Manager – Mobile for Dirac. “Dirac VR and Dirac Panorama Sound transport a listener from a subway, airport, or coffee shop – wherever he or she may be – to the front-row of a concert, courtside of a basketball game, or in the center-row of a movie theatre, in a way that is more convincing than ever before, and without requiring users to purchase high-end expensive devices or headphones.”

Dirac VR, which made its world-wide debut to rave reviews at CES 2017, is a headphone-based 3D audio solution that utilizes patent-pending dynamic HRTF (head-related transfer function) technology, a 3D reverberation engine, and a head-tracker to recreate any real-life listening experience in a VR environment. Its MWC 2017 demo will involve watching a movie while wearing Dirac VR-enabled headphones. In doing so, participants will experience a surround sound system virtually, over headphones, that is also able to precisely localize sound so that when you pivot your head in any direction the sound remains fixed in space, as it does in real-life. Dirac VR has thus far been referred to by HiFi audio enthusiasts and reviewers as “eerily convincing” and a technology that “might just change the way people experience VR.”

dirac hifi audio speakers

The second-generation of Dirac Panorama Sound, which is making its debut at MWC 2017, enables asymmetric sound systems of a receiver and a standard mobile micro-speaker to deliver an extra wide soundstage with enhanced sound quality, thus transforming it into an on-the-go home cinema. This makes for a more dynamic and immersive listening experience than previously possible in such a small and asymmetric form factor. For the manufacturer, it means much more flexibility in the industrial design for multiple speaker solutions without compromising on the sound quality.

“In the same way that VR headsets trick your mind into believing that your body is elsewhere, these Dirac mobile solutions produce the same transportative effect, only through audio rather than visuals,” concluded Rudolphi. “Dirac VR and Dirac Panorama Sound represent the future of both mobile audio and on-the-go entertainment, and we’re thrilled to demonstrate just that at MWC 2017!”

Dirac’s suite of mobile solutions is currently utilized by, among many others, OPPO, Huawei, and Xiaomi – three of the world’s top five largest mobile device manufacturers – in addition to blue chip technology companies in the automobile and home theatre markets such as Rolls-Royce, Bentley, Volvo, BMW, Datasat, Harman, Pioneer, and many more.

About Dirac:

Dirac is a world-renowned audio technology company on a mission to invent the future of sound. Dirac’s team of engineers and scientists deliver optimized sound solutions for mobile, automotive, residential and commercial environments through inspired innovation and a keen sense of evolving market trends and demands. Dirac’s digital sound optimization technologies have been adopted by some of the most respected and recognizable electronics manufacturers spanning the globe, achieving dramatically improved sound quality and a shortened time-to-market. Dirac Research maintains its headquarters in Sweden and has representatives in Japan, USA, Korea, Germany and China. For more information, visit www.dirac.com.

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