Privacy-focused blockchain platform collaborates with automotive lifestyle and events company to drive adoption of its native cryptocurrency
Privacy-oriented blockchain technology platform Horizen has partnered with Hot Import Nights (HIN), the world-leading influencer and event producer in the automotive lifestyle market. The partnership offers another real-world use case for Horizen’s native cryptocurrency ZEN, which will be promoted and accepted as a form of payment at HIN events.
Horizen Co-founder Robert Viglione said: “An important factor to the advancement of cryptocurrencies is their acceptance as a form of payment for goods and services. Using ZEN as a means of payments at one of the most popular and well-attended automotive events in the world will be instrumental in driving its transaction volume and adoption. Our partnership with Hot Import Night represents a significant step toward broadening both our community and customer base.”
In collaboration with Horizen, HIN plans to become entirely cash-free and will encourage event attendees to exclusively use ZEN to pay for vendors and gain access to its social media influencers. To support this goal, HIN will begin offering VIP access to ZEN wallet holders and offering prizes for those who use the cryptocurrency at events, such as free ZEN, car parts, paper wallets, and tickets.
HIN will also implement Horizen’s use case blueprints to design a native HIN utility token that will power on-chain car registrations, voting for car competitions, VR/AR gaming, and rewards for products and services within the HIN ecosystem. Horizen’s technology will play a key role in improving the attendee experience at HIN events and allowing them to better monetize their participation.
Kathryn Miclat, Director of Partnerships of Hot Import Nights, added: “The vast potential of blockchain technology has captured both our interest and that of our loyal event attendees. Horizen’s dual commitment to security and functionality make it an obvious choice for HIN as we look to start accepting cryptocurrency for payment. Our partnership with Horizen not only provides our community with a way to use digital assets to enhance their experience at our events, but also lets us play a leading role in bringing cryptocurrency to the automotive lifestyle market.”
Horizen is a technology platform that provides everyone with privacy and complete control of their digital footprint. Launched in May 2017, the leading-edge platform enables real-life uses beyond the ZEN currency, including the ability to privately chat with others and eventually to enable users to publish information and go anywhere on the web, with complete privacy. Horizen is working toward the day when anyone will be able to build privacy-based applications on the Horizen Platform and generate income from them. This will allow Horizen to bring thousands of real-life services that offer people the freedom and everyday utility unlike anything ever available to them before. For more information, visit horizen.global.
About Hot Import Nights:
Hot Import Nights (HIN) is the world’s largest and most unique indoor/outdoor automotive lifestyle event and leading influencer in the tuning culture market. In addition to a dazzling display of the nation’s best and most numerous customized show cars, this one-of-a-kind pop culture experience also features live performances with social media influencers in a unique lights-out, nightclub atmosphere. Over the years, revelers have been treated to elaborate product displays from sponsors such as Turtle Wax, Wish, Valvoline, Sylvania, XM Satellite Radio, Boost Mobile, NOS Energy Drink, Fast & The Furious, McDonalds, Pepsi, Mazda, Ford, The National Guard, AT&T and many more. The events are attended by thousands of automotive and entertainment enthusiasts each year across the globe for two generations and running!