The Apple Watch is, without a doubt, one of the most popular choices for inexperienced users when it comes to smartwatches, solely because, just as in the case of their mobile phones, Apple’s brand name sells. This is because Apple knows how to market their brand properly in order to
Sony Smartwatch 4: Everything You Need to Know
Where is the Sony Smartwatch 4? An Announcement in Barcelona? CES 2016 attendees were bombarded with smart home tech, skinny TVs, and VR toys, but what they absolutely did not see was the brand new Sony Smartwatch 4. Even though rumors had been swirling for months about the product’s launch
Key Takeaways from 7 of the Most Profitable Crowdfunding Campaigns
Business financing via crowdfunding is huge. More and more startups are leveraging crowdfunding as a means of generating the capital they need without many of the headaches of more conventional approaches. With well-known platforms like Kickstarter and Indiegogo paving the way, this practice has even become mainstream. But what are
Give Your Crowdfunding Campaign the Edge With This Marketing Strategy
While a lot of crowdfunding projects are successful, a much bigger number fail. Looking at the Kickstarter stat page shows that of their 340,154 projects, 119,828 have been successfully funded while 215,694 haven’t reached their goals. While these aren’t lottery ticket odds, it highlights the importance of having a good
Brave New World – How Technological Innovation Will Shape the Next Decade
HAVE you ever read an article about a new gadget that is set to take over the world? If you have but the most tenuous grasp on technology affairs, you’ll have been bombarded with content about Artificial Intelligence, Robotics, Internet of Things, Automation and many other topics. You’ll have been