Cappasity, a company developing a blockchain-based platform for 3D content exchange, is currently running an ICO. The crowdsale will be closed on November 22.
Only one week left to buy ARtokens and become one of those who will bring the AR/VR industry to its brighter future.
The company is launching the first decentralized AR/VR Ecosystem for 3D content exchange, which is a global environment allowing for the quick and inexpensive production of high-quality content. The Cappasity Ecosystem provides participants with a convenient environment and all the necessary tools for fruitful interaction.
The Ecosystem encompasses participants willing to sell or buy AR/VR and 3D content. The latter are content makers, application developers, businesses, and ordinary consumers who will be exchanging two main types of products – content itself and applications for its production. The participants will have the opportunity to use a “sandbox” – an environment where one can test the content before purchasing, for instance, to see how it runs on different devices.
The exchange equivalent is represented by a new digital currency – ARtoken (AR). All payment operations will be conducted in ARtokens. By using tokens, the Ecosystem participants can pay for 3D content database subscription, 3D content purchases at a seller’s price (for the content that is not included in the base), and 3D content rent for commercial purposes.
ARtokens can not only be bought but also earned within the system. To earn tokens, participants have to upload unique 3D content, verify and moderate the content, as well as sell or rent out self-created 3D content.
The developers of the Ecosystem provide the community members with a whole range of special tools for content production. For instance, users will have access to tools that allow for fast 3D digitization of objects and simplify uploading 3D content to websites, mobile applications, and VR/AR applications. Developers will be able to take full advantage of the platform’s capabilities, thanks to the free API and SDK. The platform features are designed to be open to other developers using Unity, Unreal Engine, and Apple ARKit technology.
Expansion of the number of tools and capabilities that will be available on the platform is still in progress. For example, the Ecosystem creators are now developing a mobile application for creating 3D images and 3D holograms and plan to make it available to all interested community members in the near future.
After the platform is launched, its developers plan to stimulate its further development. Two funds have been created to support content production. Active and talented 3D creators, content software developers, moderators, as well as active members of the community will be provided with incentives from these funds.
The Cappasity Ecosystem is the first platform that leverages blockchain infrastructure to produce and distribute 3D content. Blockchain technology is used to deal with several problems. Firstly, the blockchain ensures decentralized and trustless copyright storage. When exchanging content, buyers and sellers need to be sure that their copyrights are protected and they will not be cheated. That’s why all content and its exchange details are immutably stored in the blockchain. Each content file is assigned with an ID or a hash to prevent any copyright infringement. All hashes of all the files are listed in the blockchain and cannot be changed. Once a content transaction is done, all its details will be processed according to a smart contract protocol and cannot be reversed retrospectively. For instance, the system won’t allow a malefactor to sell someone else’s file by claiming it as their own, or rent a file for free when the rental period has already come to an end.
Secondly, this technology allows for nearly free, instant, and transparent global financial transactions. When 3D content is being sold via the marketplace, it is sold at the seller’s price and the Ecosystem participants are charged close to no fees. Therefore, content will be distributed at minimal prices within the system. The blockchain-based financial transactions are instant, transparent, and can be provided all over the globe. The content owner receives payments for each transaction very quickly and without failure.
Overall, the blockchain helps create a highly secure and convenient environment for 3D content production and mass distribution.
Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creating, embedding, and analyzing 3D and AR/VR content. Since 2014 the company has successfully raised over $1.8M from angel investors and launched its platform and 3D digitizing software in January 2017.
As for today, each month the platform serves more than 700 thousand views of 3D content. The platform’s latest version is being used by online retailers, and Cappasity has also started to collaborate with museums and art galleries. 3D image creation was time-consuming, complicated and not applicable to large catalogs.
The platform allows users to easily make 3D pictures of their products and place them on their websites. To make a 3D image of an object, one needs a photography turntable, lighting equipment, and a camera. An object is placed on the turntable, the table rotates, and a user records a video of the object. Then, the program automatically processes the video data. The entire process takes up to three minutes to create a 3D image of an object.
Thus, Cappasity is a company that has been successfully running its business for several years, constantly expanding, and has earned the trust of many clients.
Over the last five years 3D technologies have made a quantum leap in their development. AR/VR technologies started with computer games, however today they are in high demand in e-commerce, entertainment, art, medicine, education, the military-industrial complex, and some other industries.
According to a study by the International Data Corporation (IDC), the worldwide AR/VR spending is expected to be $11.4 bn in 2017 and will jump as high as $215 bn by 2021. That means that the worldwide spending on augmented and virtual reality is expected to double every year until 2021. Goldman Sachs expects the AR/VR software market to attain $35 billion by the year 2025, with 60% of the revenue driven by consumers.
The public’s interest in AR/VR technologies is growing because of the unique opportunities of deep immersion into a created environment and interaction with any object. When it comes to business, AR/VR technologies have become an innovative and very effective marketing tool that provides strong emotional contact with the target audience.
Imagine that you own a company that builds private houses and does space renovation and interior design. A client interested in getting a house from a particular model of yours comes to your office but still has some doubts whether to go through with it. Ask them to put on virtual reality glasses and take a stroll around the future house to get a sense of it. As soon as they find themselves inside the house and are able to appreciate the beauty and functionality of its layout, all doubts will disappear, and it’ll be easy for them to make the purchasing decision.
As we can see, augmented and virtual realities have the potential to become a disruptive innovation that will significantly change the business landscape across many industries. However, the lack of 3D content is a constraining factor that prevents the AR/VR’s massive expansion. Fortunately, Cappasity has found a way to address the creative content demand by launching the AR/VR Ecosystem that makes 3D modeling of real objects open to everyone.
Cappasity believes that high-quality and accessible content is the driving force behind the development of AR/VR technologies and the AR/VR revolution will be driven by content creators working together and contributing to the new Ecosystem and the industry as a whole. If you want to be one of those who will bring about these significant changes to the industry, don’t miss your last chance and hurry up to participate in the ARtoken sale. The crowdsale will be closed on November 22.