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Meet the Boss – Exclusive Interview with Gizer CEO Jack Lamir

Gizer CEO Jack Lamir Interview Chipin

Gizer is a blockchain-based gaming network that connects the entire gaming community with gamers, to sponsors, and small businesses – all around the world.

The platform provides opportunities to these parties by encouraging users to host their own events, the ability to sell services and list products on the market, as well as allowing brand sponsorships to be created and managed.
The recently launched Gizer “beta” has over 3000 users to date and is available on the App Store and Google Play.

We recently sat down with Jack Lamir, the CEO of Gizer to have a chat with him about the project as well as finding out his thoughts and insights.

Hi, Jack. Thanks for joining us today. Can you tell us more about yourself and Gizer?

Gizer CEO Jack LamirThanks for having me. My background is in crypto, derivatives trading, operations, and development. I’ve monitored the eSports space for years, growing up an avid Halo gamer. It’s clear to me there is economic inefficiency amongst the different players in esports. Some current offerings are one-dimensional, data-driven solutions which have linear models. I don’t see this model lasting for long given the different interactions we’re seeing on chats, marketplaces, forums, and social media. Gizer was born from the need to create a network which would create an opportunity for people to offer their skills or resources to the mobile gaming community and to run events that are economically efficient.

eSports have boomed in popularity in recent years thanks to games like DOTA, CS:GO, and LoL. Why do you think this increase in interest for competitive gaming happened?

Mainstream (mobile) eSports have always been inevitable. Sports have been a pastime for generations, it makes perfect sense that millennials have combined their interest in sports with gaming. A lot of the increased interest has to do with technology advancements, nearly everyone has a smartphone at a global level. Game devs have made games free…this is why there are over a billion mobile gamers alone. The mobile gaming industry is up nearly $47Bn USD in 2017 and with the sheer amount of games on the market, developers need more ways to engage users and nothing fosters community and engagement quite like competition.

Like all growing industries, eSports has its fair share of problems. What is a major problem in the industry that Gizer will solve? Could you also explain why solving the problem is important?

Even though Mobile Gaming is the fastest growing segment of the gaming industry, bringing $47 Bn in 2017, there still isn’t a robust network that connects different members of the gaming community. Gizer connects gamers, hosts, freelance services, businesses, and venues together in order to bring economic opportunity and fuel the growth of the mobile eSports economy. Some people have referred to Gizer as the ‘LinkedIn’ of gaming.

Tell me more about how tournaments are hosted in Gizer. For example, if I want to host a tournament to play with my friends, how would the process be like?

We really value a study called the ‘20 second’ rule – it suggests you will actually perform a habit if you take an action within 20 seconds. Gizer was created with this in mind. If you want to host a tournament on Gizer, all you need to do is sign up, hit ‘create event’, fill out information about your event and then you are up and running. Everything from accepting entry fees, distributing prizes, bracket generation, notifying participants of updates, news curation, etc is handled by the platform.
On the other hand, does the same tournament hosting tool work for major competitions with professional players/organizations large prize pools (like The International or CS:GO Majors)?
In short, yes. However, our focus is more on the recreational or average gamer than it is on large professional organizations.

An interesting and unique part about Gizer is that users can offer their service on the platform and earn money. Why did you and your team decide to implement this system in Gizer? Was there a specific reason for that?

Yes, we call it the “Gizer marketplace”. We understand this demographic is generally very tech-adept, they now have the ability to share and monetize their skills, products, and services with the rest of the community. Our marketplace is built for the Ethereum network as well and we’re excited to expand further as blockchain technology improves and storing heavier data on the blockchain becomes more affordable.

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Can you explain the ecosystem behind the sponsorship feature? Does this work like the situation right now where sponsored players have to display the business somewhere (e.g on jerseys, using equipment from the sponsors, putting sponsor names in Gamertags, etc.) or are you developing a brand new way of establishing the relationship between sponsors and players?

Similar in the sense that brands will be able to directly sponsor hosts, gamers, and specifically tournaments. The hosts can leverage their audience which brands will be able to directly connect with, and brands can offer their products to not only make tournaments more valuable but to help hosts run events with more economic efficiency. Brands who sponsor tournaments will be able to attach their brand value to event details.

Gizer Tournaments

Why did you choose to use Boost as the in-app currency instead of using GZR?

GZR is a utility token, not Gizer’s ‘currency’. GZR has an underlying value of data and accessories on our platform. Boost is pegged to fiat, it helps the gaming demographic cash out their Boost to gift cards and makes fiat transactions easier on our side. GZR has some very cool features as well. GZR holders are able to transfer tokens from their wallet without Ether. We’re very excited to continue development in GZR, especially as the Ethereum network advances.

How has the customer feedback been like so far after the release of your iOS app?

Feedback on both iOS and Android has been very positive and constructive so far. We’re lucky to have the community that we do. Our users understand that the app is in a beta and have been actively submitting feedback to help us improve the platform. The beta has been a huge success as we’ve been able to prove our business model and generate revenue streams. We have thousands of users now and we’ve yet to really begin marketing our platform. The bug bounty we are running has also been a great incentive for users to actively contribute to the improvement of the platform.

Are there things in your app currently that needs to be fixed/upgraded soon based on feedback?

Oh, yeah…Both of our iOS and Android apps are currently in Beta. We are constantly taking in feedback from our users, fixing bugs and adding new features to the platform. We have a lot more functionality to come. It’s important to us to maintain a strong relationship with our community and we make a point of being accessible and taking in their feedback in order to improve our platform.

What do you think is the biggest challenge Gizer will face? How do you plan to tackle that challenge?

I think one of the biggest issues will involve governance and data curation, which are typical challenges that platforms face. Developers and hosts have specific rules which “govern” the integrity of events. We want to implement a standard to prevent cheating and fraud. We must leverage latest advances in blockchain and machine learning to create an effective rating and feedback systems while also providing each user information specific to his or her preferences.

gizer team

Can you express one personal opinion of yours about the blockchain? It doesn’t matter if it’s negative or positive, we just want to hear your thoughts on it.

Like most others, we are very bullish on the future of blockchain, especially the Ethereum network. We’re paying close attention to Ethereum’s roadmap and their team is delivering on exciting advances in blockchain technology. It truly is a decentralized internet, enabling secure and efficient peer to peer transactions. As the tech advances, data storage will be much more cost-effective in the future and we’ll see more incredible use cases.

More Interviews to come

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